Fendi bags

Fendi is an Italian luxury fashion company established in 1918 by Adele Casagrande. What started as a small leather goods shop under name Casagrande turned into world luxury Fendi brand.The company acquired its name Fendi after marriage of Adele to Edoardo Fendi in 1925. It has been a family run enterprise when later their 5 daughters Paola, Anna, Carla, Alda and Franca joined the family business.Today the company is part of Prada and Louis Vuitton Moet Hennessy. Fendi creative director is Karl Lagerfeld who is responsible for designing famous double F logo (also called Zucca).